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Company Overview
Brief History
Company Strategy
Customer Base
Geolog in the World

COMPANY STRATEGY

Geolog’s strategy is to be the #1 supplier of choice for highly technological mud logging services to the oil and gas industry. Geolog therefore aims to operate only in those markets where its leadership in highly complex drilling projects is required, recognised, and reattributed (deep-water/deep-onshore and horizontal drilling with extended reach of up to 10 km). Geolog is very focused on maintaining its technological leadership in the mud logging sector and as such has a high investment in R&D.

Geolog correctly forecasted the rise in importance and influence of the National Oil Companies (“NOCs”), who are increasingly bypassing the International Oil Companies (“IOCs”). As such, over the last five years, Geolog has focused its strategy on expanding its client portfolio to ensure a good representation of both NOCs as well as IOCs, resulting in a highly diversified client and country/region portfolio (in presence of a drop in oil prices, NOCs will rise activity production by increasing the number of wells drilled, while IOCs will tend to decrease drilling, and viceversa).
As a service company, Geolog understands that its most important asset is its staff and their wellbeing and training. Therefore Geolog’s strategy when entering a new market/country is to register a company locally and quickly hire and train local field personnel with the target of quickly establishing itself as the #1 or #2 international operator in the market. As such it has built a global network of training centres and a detailed training program that follows each individual through his/her career and strives to maintain/return local personnel to their country of origin. As an example, Geolog entered the Indonesian market in 2008 and today it employs ca. 100 staff, of which over 90% are locally hired nationals. This strategy is adopted in all markets in which Geolog operates.